So what kinds of stuff do we have in store for week 1 after a new site is up for a restauranteur? or a restaurant that hasn’t been marketing themselves.
Well the first thing is to keep in mind who you are. Why you’re worthy of someone coming to be your customer. The generic advice for a company with their internet marketing is to a) Give away your secrets and b) Establish yourself and your company as an industry leader and c) Display your expertise. If you do those three things then you’ll build a following of loyal customers.
But how do you do that for a Pizza Joint? You’re not inventing the new gizmo-widget. You’re making pizzas and hoagies.
Well, we’ll get to that. Just keep it in mind. For month one here’s the checklist. If you’re an Restaurant Webmasters customer we’ll get you started and do many of these steps for you.
1) Get your email set up. You need your email with firstname.lastname@example.org to do everything else. It’s going to be your login. (Setup is included with an RW subscription, first 3 emails are free)
2) Set up a Google Analytics account. If you have a website, and you hope to improve what you’re doing online, you need tracking information on who uses your site, how they use it, and so on. It’s fairly easy to set up a new Google Analytics. At this point you need to get the account, do some basic setup, and then copy the tracking code onto all the pages of your website which depending on your site can involve using an FTP program to access all your HTML pages and then editing the code of those pages in a text editor. Most CMS systems have a way of making it easier on you. (Setup is included with an RW subscription)
3) Claim your Brand. Time to grab all the pages you can for your brand. Make a Facebook Page for your company, a Twitter page, a YouTube page, a LinkedIn page, a Pinterest page, and more. Anywhere you can get a page for your brand you’ll want to set up accounts and pages. Focus of course on YOUR industry. So sites like Yelp, Foursquare and Google Places are of particular importance. Find where restaurants have listings and get signed up there. Make sure you record and gather these logins and links to the login pages in a single text document so that you can use them later on more efficiently, and so you don’t forget the usernames and passwords. (Set up and customization with facebook and twitter are included with RW subscription)
4) Start blogging. This is in some ways the easiest thing to do, and in some ways it’s the hardest. If there’s one place where people fall down on their internet marketing it’s in the content marketing region, particularly blogging. For success you need to start a blog on your site, and start blogging regularly. You need to try and post twice in your first week. We’ll work on refining what you post about and why you’re posting later, but right now we just need you starting to exercise. This is the first 5 minute walk that eventually leads to your running a 5k…but in blogging. This week though. Just try and write two blogs. They don’t have to be long. Heck I’ll give you two topics. The first topic just write a brief 500-1000 word history of your restaurant. In the second talk about your favorite menu item (and maybe even include a picture of it as a finished dish). We’ll work more on it later.
And that’s it for this week. Four things, three that you can finish in an hour or so, and the Fourth just once this week for not all that much time. Depends on how fast you type.
If even that seems intimidating to you, don’t worry. We can help you do all of it, and more and get your internet marketing off the ground. All you have to do is give us a call at (339) 707-5155 and we can sign you up today for a brand new website for your restaurant as well as our advice and help in all these things. Or you can contact us online and ask us some questions.